How To "WOW" With Words

I've started reading a book written by Frances Cole Jones, called "How To WOW" -- Proven strategies for Presenting your ideas, Persuading your audience, and Perfecting your image.  I know, I know, you're saying, "Finally, Terry might learn something that will make him start to be a little less repulsive to listen too.... for a while anyway".

It's interesting that the words we use have a tremendous impact in our presentation and ability to persuade.  For example, what word would you guess would be the most persuasive word in the English language?  No....no.....no....no....not that either.... give up?  A 1970 Yale University study claimed that the MOST persuasive word in the English language is "you".  Surprised?

Probably not.  If you think about it, we all like to be acknowledged and appreciated.  We all like to know we count.

What do you think the remaining top twelve words on the Most Persuasive Words list are?

 2)  Money
 3)  Save
 4)  New
 5)  Results
 6)  Health
 7)  Easy
 8)  Safety
 9)  Love
10)  Discovery
11)  Guarantee

They make sense as well, don't they.  So, let's make it a little game over the next few weeks.  Let's try to slip these words into our conversations and see what happens.  Hopefully it will impact our influence and persuasiveness, as well as draw more attentiveness from those we are addressing.... (I guess the next step would be to have something worthwhile to say, huh?  Okay, okay.... first things first.)